Hang Seng and OpenRice Connect Through API One-stop Dining, Payment and Rewards Experience Extends Cash Dollars Programme to Over 6,000 Online F&B Merchant Points

Technology is taking the Hong Kong dining experience to another level. Leveraging the development of Application Programming Interface (API), Hang Seng Bank and OpenRice have partnered up to integrate the Hang Seng Credit Card’s popular Cash Dollars Rewards and Redemption Programme and its online payment services into the enhanced payment system of OpenRice’s market-leading food and beverage (‘F&B’) mobile app to offer mutual customers a seamless and enjoyable journey of dining, online payment and rewards.

Starting today (4 January), Hang Seng customers who connect selected Hang Seng Credit Cards and their OpenRice member accounts on the OpenRice mobile app (5.13.0 version or above) will instantly enjoy several added Cash Dollars benefits:

  • Cash Dollars Rewards and Redemption Programme instantly extended to over 6,000 online F&B merchant points in Hong Kong;
  • Earn Cash Dollars by using connected Hang Seng Credit Card when making table reservations, ordering takeaways, purchasing dining vouchers and/or using new OpenRice Pay function to pay at restaurants;
  • Complete payment with new OpenRice Pay function by scanning QR code at restaurants using connected Hang Seng Credit Card in OpenRice Pay (i.e. physical card is not needed)
  • Directly offset spending with Cash Dollars when paying bills in OpenRice by using connected Hang Seng Credit Card (i.e. Cash Dollars can be used as ‘instant cash’)
  • Conveniently check Cash Dollars redeemed and earned through OpenRice without leaving OpenRice mobile app

With the advent of technology, Hang Seng and OpenRice aim to enhance the dining and payment experience through the instant redemption and earning of Hang Seng Cash Dollars. This partnership has significantly expanded the Hang Seng Cash Dollars Rewards and Redemption Programme network, and enhanced mobile payment services with the new OpenRice Pay solution. More Cash Dollars promotions and offers related to this partnership will be introduced later this month.

This partnership also makes it possible for thousands of restaurants and small F&B merchants to become instant partners of the Hang Seng Cash Dollars Rewards and Redemption Programme through OpenRice and benefit from all available promotions and offers, which will help drive more customers to their business. What’s more, participating F&B merchants that do not currently accept credit cards will now be able do so via OpenRice Pay.

Margaret Kwan, Executive Director and Head of Wealth and Personal Banking at Hang Seng, said: “Our customers – both individual or commercial – are at the centre of everything we do. We are delighted that our new partnership with OpenRice will greatly benefit many customers from both segments. I am particularly pleased that we are helping smaller merchants enjoy the benefits made possible by leveraging technology, which will support the growth of their business while at the same time enabling our credit card customers to both earn and redeem Cash Dollars as instant cash when spending at those restaurants using OpenRice Pay. With this new service, Hang Seng’s Cash Dollars merchant redemption network now covers more than 13,000 online and offline merchant points.”

Joe Yau, Chief Executive Officer & Acting Chief Technology Officer of Openrice Limited, said “OpenRice is dedicated to digital transformation and has been building a comprehensive O2O dining services platform with an expanding range of payment solutions in recent years. Via our one-stop OpenRice Biz Merchant network, restaurant merchants can easily enjoy the beneficial applications of technology. We are very delighted to be partnering with Hang Seng Bank. Small F&B merchants can now participate in the Hang Seng Cash Dollars Rewards and Redemption Programme and leverage OpenRice’s ecosystem and partner offers to bring food and delicacies to over four million registered users. This partnership has created a four-win outcome.”

About Hang Seng Bank
Founded in 1933, Hang Seng Bank is celebrating its 88th anniversary this year. It operates over 290 service outlets serving both personal and business customers. The Bank also maintains branches in Macau and Singapore, and a representative office in Taipei.

Established in May 2007, wholly owned subsidiary Hang Seng Bank (China) Limited is headquartered in Pudong, Shanghai, and operates a mainland China network with outlets in more than 10 major cities, including Beijing, Guangzhou, Shenzhen and Tianjin.。

With total assets of HK$1,732 billion as at 30 June 2020, Hang Seng Bank reported a profit attributable to shareholders of HK$9,143 million for the first half of 2020. Hang Seng Bank is a principal member of the HSBC Group, one of the world’s largest banking and financial services organisations. For further information on Hang Seng Bank, please visit the Bank’s website at www.hangseng.com .

About OpenRice

Established in 1999, OpenRice is currently one of the most popular food dining platforms in Hong Kong, providing the most comprehensive and updated restaurant information, F&B content and dining services. In recent years, OpenRice is dedicated to digital innovation, expanding from a food review portal and restaurant search engine to an all-encompassing O2O FoodTech services platform. Serving the dining needs of Hong Kong people, the platform connects over 4 million registered users and 12,000 restaurants through an one-stop merchant network system with 12 business solutions, including OpenRice Pay, table booking, vouchers, TakeAway, Restaurant Management System (RMS), Recruitment, POS, Remote Queuing, Scan to Order, Market Insights, and Membership.

OpenRice’s online payment system plays a crucial role in the dining eco-system as it supports restaurant offers and payment subsidies across multiple solutions. The newly launched OpenRice Pay has further expanded the payment function from online to offline; it seamlessly continues the dining journey from online table booking to dine-in payment with offers and loyalty rewards, breaking the limitations of traditional card machines. This makes OpenRice Pay more than just payment, but an innovative O2O dining solution.

Based in Hong Kong, OpenRice has also actively expanded into other Asian markets, includingMacau, Taiwan, Japan, Thailand, Singapore, Malaysia and China.